Consider this: a child who will be eight years old when Episode VII is released was only around a year old when The Clone Wars made its debut in 2008. That’s right, the kids who will be as awestruck by Episode VII as we were by Star Wars: A New Hope may not have even been old enough to watch The Clone Wars.
How do you get around that? If you’re Disney, the first thing you do is plan a new animated TV series that will introduce the next generation of Star Wars fans to both the overall setting and core concepts that will feature in the new films.
But the second thing you do, apparently, is release interactive storytelling apps for the iPhone, detailing the story of episodes I-VI. This is how much the world has changed in the last 30+ years: we got action figures; they get iPhone apps.
Star Wars Journeys: The Phantom Menace is the first of six new apps that will collectively tell the story of the six current episodes in the Star Wars saga. In the case of this first app, a podracing game is also included.
What’s perhaps most significant here is the fact that this is the first hint that the prequels form part of Disney’s current marketing strategy. So fear not, prequel fans: episodes I-III are still relevant in this new era!